Benefits of Learning Copywriting: Have you ever read an article or advertisement for a product that was so interesting that you wanted to buy it? This hypnotic writing is called copywriting. Without realizing it, we often encounter copywriting both in online and offline media, such as on social media, website banners or brochures. Not just writing, a copywriter needs the ability to string words in order to attract the attention of the audience. Therefore, a reliable copywriter is much sought after by companies.
In addition, this skill must be mastered if you have your own business, especially an online business. Let’s take a look at the various benefits that your business can get if you master copywriting techniques. Your business is guaranteed to grow!
5 Benefits of Learning Copywriting
1. Give the brand a distinctive character
Have you ever heard a very distinctive brand slogan? For example, the Nike brand with “just do it” or Dancow with “I and you like dancow” and various other brands. These slogans are not made haphazardly, but are the result of the copywriter’s thoughts to create unique sentences that stick in the hearts of the people.
You can apply copywriting techniques to your business. Try to pay more attention to writing on social media captions, writing on landing pages or business slogans. Make it as attractive as possible by adjusting the target market of your business. If it can be made unique so that your business is more striking than competitors.
2. Minimize marketing budget
The most attractive advantage if you apply copywriting to your business is to minimize the marketing budget. Of course, you don’t need to do a lot of advertising if you can maximize copywriting in just one ad. You also don’t have to waste money to print brochures or pamphlets to promote your products. It is enough to promote on social media with interesting copywriting, then people will be interested in making a purchase.
3. Closer to potential buyers emotionally
Before creating copywriting, it is important to know the customer persona of your business. Reported by User Testing, customer personas are characteristics that represent the main characteristics of the majority of the audience in your business, this includes demographics, backgrounds and habits. After knowing the characteristics, you can adapt your copywriting style to them. For example, most of your audience is 18-24 years old, so you can use slang to feel closer to them.
4. Seducing potential buyers to convert
Reported by Fiverr, copywriting is the process of writing persuasive words that can inspire or motivate people to take certain actions. In a business, good copywriting can bewitch someone to make a purchase, one of which is to write a CTA (Call to Action). Examples of CTA include “Buy now!”, “Subscribe now”, or “Click here for details”. Not only an invitation to buy a product, but also an invitation to subscribe to a YouTube channel, visit a website or follow social media.
5. Needed in every marketing strategy
Without realizing it, we have often seen copywriting in everyday life. For example, in print media such as banners or promotional brochures. Copywriting is a much needed skill in both print and digital media marketing. In digital marketing, copywriting is used not only in making CTA, but also captions on social media and e-commerce, sales video scripts, writing on landing pages, email marketing to the title of the article.
Writing interesting writing is difficult and easy. If you are still new and don’t understand, make it a habit to see ads or content from other brands. After that, try to make copywriting for your brand. How? Are you ready to learn copywriting for your business success?