Twitter Mission Statement | Vision | Principles | Analysis

Company: Twitter
CEO: Parag Agrawal
Year founded:
Number of Employees:
Ticker Symbol: TWTR
Market Cap (August 2021): 32.775 billion
Annual Revenue (2021): $5.07 billion
Profit | Net income (2021): $-221 million 

Products & Services: a platform to interact in real-time ǀ curate the Twitter experience.
Competitors: Facebook | Instagram | LinkedIn | Tumblr | Pinterest | SlideShare

Did you know? Twitter platform sends more than 500 million tweets every day, making 6000 tweets per second.

Twitter is a popular social networking site created by a group of competent programmers. Later, Biz Stone, Jack Dorsey, and Evan Williams integrated the platform while working at Odeo, a podcasting company in San Francisco.  

Though officially created in 2006, the company became a public platform in 2013. Soon after that, Twitter turned into one of the most commonly used social media platform. It has more than 4900 employees spread across over 35 offices.

The leading platform describes itself as “the forum to learn about what’s happening worldwide and what populations are talking about.” Over 330 million people use Twitter to find real-time information about entertainment, breaking news, politics, sports, and other essential topics.

The platform is excellent for live-streaming programs and discussions. Twitter positions itself as a “real-time platform where users can make, consume, and discover a variety of content. It allows millions of people to express views about critical events happening in the world.

Twitter makes annual revenue of $5.077 Billion.

Twitter Mission Statement/ Purpose

“We serve the public conversation.”

As a social networking site, Twitter believes in creating real change by facilitating conversations. The concise yet powerful mission statement/purpose reveals the company’s intention to bring change by helping people use their voices. Critical components of the mission statement are as follows.

Mission Statement Analysis                

Providing Services to Everyone 

Twitter’s massive network accounts for more than 321 million users worldwide. The platform is free and caters to people between the ages of 14 and 50 plus. Thus, it’s an authentic platform for people to voice their opinions.

The social networking site also operates a mobile app that users can download on their smartphones. The aim to serve public conversation reflects Twitter’s efforts to make the platform more comprehensive and accessible to everyone.

This is one reason Twitter is available in over 40 languages worldwide.

  • Creating and Sharing the Power

Serving people’s conversation demonstrates Twitter’s goal to help users create, consume, and discover content. With so many users, Twitter has become an excellent tool for self-expression, helping people make their opinions and ideas public, join conversations, and protest against situations.

  • Spreading Information and Ideas

Twitter is one of the most used social media forums serving people with a space where they can share their opinions and join conversations. Conversations comprise ideas and information many users need to share or spread in public.

Twitter allows users to watch highlights, join debates, and livestream events. Users share ideas and can find relevant information about what’s happening in the world.

  • Sharing Message Instantly

When using Twitter, you only need to write a message and click “send.” The feature makes it easy for people to find what they’re looking for. The platform effectively organizes content subject, topic, and event-wise. The platform’s purpose is to “connect” people with the world by enabling people to share their messages.

  • Accessing Global Conversation without Barrier

Twitter demonstrates in its mission statement that it seeks to upgrade global conversation without any barriers. The global platform claims to promote democratized content making and distribution. You can easily create a new Twitter account with your email id and start connecting to the world.

Twitter Leadership Goals

“Shape our next era of growth and social responsibility and represent our team, culture, and purpose.”

Twitter has a clear leadership goal to become a growing and diverse company. To accomplish this goal, the company has a workforce that ensures its commitment to helping people share their voices across the globe daily.

Here are the components of Twitter’s leadership goal.

Twitter aims to offer a platform where people can share their thoughts and ideas. The world’s largest platform considers it a social responsibility to make communication easier. It wants to lead the world with the most refined forum to share opinions and discuss current matters.

Twitter incorporates civil liberties and free expression into its leadership objectives to become a platform that connects people. The leadership goal signifies Twitter’s vision to empower global teams.

Twitter Principles

Twitter lives by some principles and uses them as core values to guide its practices. The principles include;

Twitter considers Freedom of speech as a primary human right. It promotes healthy conversations.

Twitter aims to inform people about everything happening in the world. It ensures earning people’s trust to stay credible and reliable.

  • Uniting purpose and profits

Twitter is one of the purpose-driven forums that aim to impact people’s lives. The company ties its philanthropy goals to its business objectives. Twitter for Good is a program that uses positive power to strengthen communities.

  • Being Free, Fast, and Fun

Twitter moves fast and allows people to feel free while sharing their opinion. It makes connecting with people fun.

  • Making It Simple Straightforward

The last core principle of Twitter focuses on the simplicity and straightforwardness of the company’s products, work habits, and behavior. It believes transparency in work ethics is crucial to maintaining a quality workforce.

  • Sustainability and Environmental Conservation

Twitter works with leading NGOs worldwide to spread awareness and stimulate actions to foster and protect environmental conservation and sustainability. It considers saving the environment a major social responsibility.

 References & more information

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